Client: Seal the Seasons

Description: Website redesign and rebuild on Shopify. Features include Online Shopping, as well as educational resources about Regenerative Agriculture, Special Varieties, and Wholesale Partnerships. There is additionally a section featuring the family owned farms that supply the produce. Each farmer has their own page with a bio, farm history, and description of the environmental conservation practices they employ.

Role: Creative Director

Custom HTML: Phan Creative

Client: Seal the Seasons

Description: This product innovation by Seal the Seasons combines premium, domestically grown fruit with frozen Superfood Gems. The Superfood Gems contain healthy boosters that provide everything you need to make power smoothies at home - simply add liquid and blend! The design and development of the packaging was influenced by consumer testing of various design concepts. The product launch included in-store and online promotions, display ads, and social media campaigns.

Role: Creative Director

Client: Fox, Creative Services

Description: Promoting the Fall Sunday Night Line-Up, this mailer contains a compressed T-shirt for each featured series. The artwork for the compressed T-shirt and it’s corresponding packaging take the form of a branded food or beverage item from the show. Collectively, they create four courses of fun.

Role: Designer

Stop Motion Video: Still Moving Pictures

Client: Coldwell Banker

Description: Sponsorship for the annual Legends event in the La Cienega Design Quarter. Deliverables include an electronic Save the Date and Invitation, Print Ads, and Editorial Spreads in The View.

Role: Creative Director

Client: LA Phil

Description: Two versions of artwork, commissioned to be applied to various merchandise items sold at the Walt Disney Concert Hall. One version highlights the conductor, Gustavo Dudamel, while the other features LA Phil branding. Merchandise produced includes t-shirts and mugs.

Role: Creative Director

Agency: Yes Design Group

Client: DirecTV

Description: Custom EPK featuring show trailer, full episodes, bios, radio schedule, and 3-dimensional image gallery with download functionality. Both site and corresponding e-blast created as responsive html.

Role: Creative Director

Programming: Phan Creative

Agency: Yes Design Group

Client: Amazon Studios

Description: For Your Consideration mailer, featuring full lineup of Amazon Original series. Custom DVD sleeves contain discs with full season episodes, show information, and cast nominations. The kraft sleeves are stacked and tied up with twine to resemble an old-fashioned parcel package, nodding to the brand’s leadership in retail shipping. To reinforce the concept, a weathered stamp effect with unique messaging is applied to each component. The entire piece ships in a small corrugated box with custom packing tape, designed to resemble the brand’s traditional packaging.

Role: Creative Director

Custom Stamp Design: Colleen Wainwright

Agency: Yes Design Group

AWARDS WON:

Communicator Awards - Award of Excellence

Muse Creative Awards - Rose Gold

Lürzer's Archive Publication - 200 Best: Packaging Design Worldwide 2017/18

Client: Beverly Hills Conference & Visitors Bureau

Description: Featuring extended shopping hours, dining specials, and events throughout August, the BOLD (Beverly Hills Open Later Days) campaign aims to shape the city’s image as a nightlife-oriented destination. Playing off the acronym, the artwork is executed in a vibrant, pop-art style. Deliverables include direct mail, OOH, print ads, and digital media.

Role: Creative Director

Agency: Yes Design Group

Client: Seeso

Description: As the lid of the FYC mailer is removed, three walls of the box fold down to reveal a center stage with life-like cutouts of Cameron Esposito and Rhea Butcher performing. The fourth wall (pun intended) remains upright and serves as the stage backdrop. The fold down panels contain messaging as well as the DVD.

Role: Creative Director

Agency: Yes Design Group

AWARDS WON:

Addy Awards - Silver

Client: Carnival

Description: For Your Consideration mailer, featuring nomination categories and critics quotes. Amaray wrap interior features episodic imagery that corresponds to custom DVD face labels.

Role: Creative Director

Agency: Yes Design Group

Client: Edelman

Description: Dove’s Real Beauty Productions aims to broaden the definition of beauty for women as seen in movies, television, and advertising. The director’s clap board invites influential writers and celebrities to get involved in the campaign with a personal message from producer Shonda Rhimes. The video-in-print panel is featured on side, while the other side features traditional production lines and Dove branding. The clap board is accompanied by a dry-erase marker and cloth for recipients to direct their own video message about the definition of beauty.

Role: Creative Director

Agency: Yes Design Group

Client: Carnival

Description: Emmy For Your Consideration Campaigns for the final two seasons of Downton Abbey. Campaign components include page takeovers, video pop-ups, newsletter graphics, and print ads for Deadline, Hollywood Reporter, and Variety.

Role: Creative Director

Agency: Yes Design Group

Client: DirecTV

Description: For Your Consideration website, with full episode streaming of award nominated Audience Network programming. Look & Feel is designed to integrate with the printed mailer and consumer facing campaign. Series featured include Kingdom, ICE, YouMe&Her, American Standoff, Garth Brooks Yankee Stadium Live, and #Millenials.

Role: Creative Director

Programming: Phan Creative

Agency: Yes Design Group

Client: Beverly Hills Conference & Visitors Bureau

Description: Positioning Beverly Hills as leaders in the luxury, the campaign tagline is not just a figure of speech. A soft-cover book featuring taste-makers throughout the city showcases the best of Beverly Hills’  style, fitness, and culinary talents. Taste-makers include Kelly Wearstler, Curtis Stone, Rachel Zoe, Vanessa Prager, Jeffery Highland, Ma Yansong, Gunnar Peterson, and notable chefs from hotels throughout the city. Other components of the campaign include standard and rich media digital units, social media videos and graphics, print ads, signage, and international tradeshow materials.

Role: Creative Director

Agency: Yes Design Group

Fine Artist: Josephine Close

Editorial Layout: Wayne De Salle

Client: Beverly Hills Conference & Visitors Bureau

Description: Branded products created for retail sales in the Beverly Hills Visitor Center. Items shown include custom coloring book with original illustrations, t-shirts, charm bracelet, cufflinks, postcards, and snow globe.

Role: Creative Director

Illustration: Paul Manchester

Agency: Yes Design Group

Client: Beverly Hills Conference & Visitors Bureau

Description: Annual holiday campaign, featuring painted glass ornaments with iconic Beverly Hills imagery. Campaign components include city-wide street banners, local print ads, and social media.

Role: Creative Director

Agency: Yes Design Group

Client: DirecTV

Description: Created for a Television Critics Association (TCA) event, this press kit takes the shape of an MMA ring. The accordion fold reveals the show synopsis, character bios, series info, and a disc with season two episodes.

Role: Creative Director

Agency: Yes Design Group

Client: DirecTV

Description: Custom EPK featuring show trailer, full episodes, bios, and downloadable image gallery. Both site and corresponding e-blast created as responsive html.

Role: Creative Director

Programming: Phan Creative

Agency: Yes Design Group

Client: Wallis Annenberg Center for Performing Arts

Description: Commissioned for a gift shop that never came to be, three concepts were presented for the intended retail space in the theatre lobby. While never produced, the first concept shown was selected for execution. Components include retail packaging, product signage, and gift card design.

Role: Creative Director

Agency: Yes Design Group

Client: Beverly Hills Conference & Visitors Bureau

Description: Hosting annual events for travel and media partners, the Beverly Hills CVB selects highly notable venues across the country. The printed invitations aim to keep the Beverly Hills brand at the forefront, while simultaneously capturing the character of the selected venue. Work shown was created for the following (in order of appearance):

Foreign Cinema, San Francisco
Grace, Chicago
St. Regis, New York

Role: Creative Director

Agency: Yes Design Group

Client: Seeso

Description: This For Your Consideration mailer introduces the Flowers family by showcasing the characters and storyline in a mixed media scrapbook. Photography and illustration are combined with physical textures and removable components to create an interactive experience for the recipient. The nomination category and messaging is featured on a note to voters, which is printed separately and affixed to the first spread. The artwork also incorporates a DVD with full season episodes.

Role: Creative Director

Agency: Yes Design Group

Client: DirecTV

Description: Created for a Television Critics Association Event, this giveaway for Audience Network extends the event’s “Get Ready” theme by preparing attendees for an adventure in television. The exterior packaging resembles a travel bag with nylon straps. Inside is the ultimate snack-pack for recipients to enjoy while watching the new season of programming on Audience Network. The food items feature custom packaging with descriptions inspired by the shows featured in the event panel (e.g. “Fearless” Red Hots).

Role: Creative Director

Agency: Yes Design Group

Client: Beverly Hills Conference & Visitors Bureau

Description: Annual Chinese New Year campaign, featuring original identity created for the Year of the Monkey. Campaign components include city-wide street banners, local print ads, social media graphics, merchandise, and printed invitations to the VIP reception for the event held at the Saban Theatre.

Role: Creative Director

Illustration (Monkey): Josephine Close

Agency: Yes Design Group

Client: Air Travel Media

Description: Highlighting the addition of several new routes to and from Beijing, this redesign features a tone-on-tone flight map with seasonal background colors.

Role: Creative Director

Agency: Yes Design Group

Client: NBC Universal

Description: For Your Consideration DVD sleeve, featuring show synopsis, episodic imagery and critics quotes. DVD with custom Face Label and Season Three episodes.

Role: Creative Director

Agency: Yes Design Group

Client: Dove

Description: To correspond to the social media videos and animated OOH components of the campaign, this direct mail piece contains a lenticular card. The movement of the card shows a female athlete in action, who fades away as a press quote about her appearance is revealed. The card is held behind a miniature tennis net, relating to the imagery in the lenticular. Once the card is removed, a statistic about women in sports is revealed. The reverse side of the card features the campaign messaging and CTA.

Role: Creative Director

Agency: Yes Design Group

Client: OutFest

Description: Editorial layout for OutFest Fusion program, featuring information on screenings, workshops, short film competition, and gala event.

Role: Creative Director

Agency: Yes Design Group

Client: Wells Fargo

Description: Used at LGBT community events as well as in-branch, this gatefold collateral piece celebrates the progress of American civil rights and offers financial guidance within the changing landscape of marriage equality.

Role: Creative Director

Agency: Yes Design Group

Client: Karen Fried and Associates

Description: Print ads for Foreign Films “Don’t Be Bad” and “Go Away Mr. Tumor”. Publications include Deadline, Hollywood Reporter, and The Wrap.

Role: Creative Director

Agency: Yes Design Group